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date: 23 November 2017

Summary and Keywords

Telenovelas have a very recent history, yet from their impact and pervasiveness it would seem that they have always been part of the Mexican culture. Telenovelas did not make their appearance until the late 1950s, when televisions entered the Latin American market. This market explosion, however, was prefigured in radio-novelas (radio soap operas) and folletines (pamphletlike novels) from several decades before. Thus, telenovelas inherited the structure of the melodrama from both visual and aural media and fused them into one incredibly powerful medium of popular cultural representation. Since their development, telenovelas have had an important impact on people’s daily life, as they dramatically portray such controversial issues as illegitimate children, misplaced identity, the burden of social conventions, amorous rejection, and the ever-productive notion of forbidden desires, sexual and otherwise. Telenovelas and, more recently, narco-novelas, have been, and are, excellent vehicles for differing cultural and political embodiments, both in terms of hegemonizing constructs and resistance-filled agency within the country’s historical development. Moreover, telenovelas express the ongoing reconfiguration of social identities, hegemonic constraints, and popular culture in Latin America today.

Keywords: melodrama, cultural politics, narco-novelas, popular culture, media, television, Televisa, Television Azteca

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