The John F. Kennedy administration took a bet on the incoming president of Brazil, João Goulart, as he took office on September 8, 1961. Goulart was not a radical socialist, but his opponents portrayed him as an unpredictable nationalist who might unadvisedly fuel the flames of social upheaval and radical revolution, turning Brazil into a second Cuba. Yet, the White House estimated that Goulart was someone they could do business with and sympathized with the idea of Reformas de Base (Goulart’s program of “basic reforms”), which included the extension of labor protections to rural workers, redistributive agrarian reform, and universal suffrage. United States support for Goulart materialized in the form of economic aid, financial assistance via the IMF, and development assistance via the Alliance for Progress partnership. Within a year, however, the tide turned as Goulart failed to comply with American demands that he ban leftists from his cabinet. In a matter of months in 1962, the White House abandoned any hopes of engagement with the Brazilian president. While the crisis that led to Goulart’s fall in March 1964 was the making of domestic political actors within Brazil—as was the military coup to unseat the president—the likelihood and success rate of the golpe grew as the United States rolled out successive rounds of targeted actions against Goulart, including diplomatic and financial pressure, threats of abandonment, support for opposition politicians, collusion with coup plotters, signaling future military support for the plotters in the eventuality of civil war, and the granting of immediate diplomatic recognition for the incoming authoritarian military leaders after the coup. After Goulart, Brazil remained under authoritarian rule for two consecutive decades.