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On September 23, 1965, several years of protest, including land invasions, strikes, sit-ins, and cross-country marches, culminated in an armed attack on an army base located in the remote town of Madera, Chihuahua, in northern Mexico. Protesters had demanded that the state comply with land reform guarantees provided for by the constitution of Mexico; students from the normal schools joined in and raised their own demands. Instead of negotiating partial reforms, the state governor called out troops to burnish his reputation as an anti-communist crusader. Nominally organized in the Unión General de Obreros y Campesinos de México, movement leaders broke with national directives and encouraged “direct action” and illegal occupations, while the normalistas acted within a student activist tradition rooted in the Marxism of the 1930s. The agrarian demands came from landless workers in an agricultural valley planted in cotton, whose fortunes were linked to the world market and from dispossessed smallholders in the mountainous backlands now claimed by timber export companies. This mid-century modernization of land use had its counterpart in the protestors’ emulation of the Cuban revolution and their attempt to apply Che’s theory of guerrilla warfare. As the governor’s recalcitrance radicalized the movement, small groups undertook sporadic armed actions in the mountains, disarming forces sent after them. Other leaders moved to Mexico City to avoid arrest, undergo military training, and attempt to gather support; they returned to Chihuahua with the plan to attack the army base. Despite its spectacular failure, the event has been hailed as Mexico’s first socialist guerrilla struggle and served as inspiration for the dirty war of the 1970s, when armed revolutionaries fought the armed power of the state. Attention to its armed component has eclipsed the movement’s underlying basis, which was equally innovative and had lasting influence on Mexican social protest.

The Portuguese took sugarcane from their Atlantic island holdings to Brazil in the first decades of the 16th century, using their model of extensive agriculture and coerced labor to turn their new colony into the world’s largest producer of sugar. From the middle of the 17th century through the 20th century, Brazil faced increasing competition from Caribbean producers. With access to abundant land and forest resources, Brazilian producers generally pursued an extensive production model that made sugarcane’s footprint a large one. Compared to competitors elsewhere, Brazilian farmers were often late in adopting innovations (such as manuring in the 18th century, steam power in the 19th, and synthetic fertilizers in the 20th). With coffee’s growth in the center-south of the country during the middle of the 19th century, sugarcane farming shifted gradually away from enslaved African labor. Labor and production methods shifted at the end of the century with slavery’s abolition and the rise of large new mills, called usinas. The model of steam-powered production, both for railroads carrying cane and for mills grinding it, and a work force largely resident on plantations persisted into the mid-20th century. Rural worker unions were legalized in the 1960s, at the same time that sugar production increased as a result of the Cuban Revolution. A large-scale sugarcane ethanol program in the 1970s also brought upheaval, and growth, to the industry.

Dating from the earliest times in Latin America, alcohol has played a crucial social, economic, political, and cultural role. Often reserved for politico-religious leaders, alcohol was a conduit through which power flowed in many pre-contact indigenous societies; indigenous drinkways (production, commerce, and consumption habits) were associated with communal ritual events and social prestige. Introduced to the Americas by Europeans, distillation profoundly altered the potency of alcoholic drinks for people who were accustomed to fermentation. Even as the social and cultural practices of alcohol consumption changed over time, alcohol continued to have political and economic implications in the colonial and national periods in Latin America. Fearing that inebriation bred disorder and recognizing that moonshining undercut their own revenues, colonial and national governments alike sought to regulate, if not control, the production, sale, and consumption of alcohol. In nations as diverse as Mexico, Bolivia, Peru, and Guatemala, indigenous women came to play integral roles in the (oftentimes illicit) sale and production of alcohol. A cash nexus for moving labor and land and a crucial component of the economic system by which (often unscrupulous) labor brokers recruited workers, alcohol was a currency of local economies. As a commodity of local, national, and international significance, alcohol shaped the fate of nation-states.

People’s class, ethnic, race, and gender identities all played into their access to alcohol. Although a person’s choice of libation could define their position, some of the more fascinating histories of alcohol are punctuated with women and men who used alcohol to disrupt social conventions. Through the consumption of alcohol, rituals and ceremonies created and reconstituted community both within and across ethnic groups. Imbibing could also divide people. Even while they sipped their cognacs and brandies, elites portrayed indigenous people, the poor, and other marginalized people getting drunk on moonshine to discount and denigrate them. Often associated with (particularly violent) crime, alcohol was seen as a vice by many and excoriated during temperance movements. Yet defendants across Latin America took advantage of judicial systems that considered alcohol a mitigating circumstance in many crimes. As 20th-century evangelical sects that preached abstinence as the route to wealth and marital bliss grew to unprecedented numbers, traditional healers and biomedical practitioners continued to tout alcohol’s medicinal value. In short, alcohol was a marker of social position and cultural identity, a crucial component in community and state building, and a commodity around which different cultural traditions, healing practices, and policing policies developed and evolved.

Alfred Métraux was part of a prolific moment in which French sociology and ethnology were enlarging their scientific scope and advancing toward new fields. Following the colonial expansion of France, Métraux participated in establishing ethnographic methods for codifying social life, material culture, and artistic forms. Through his own transatlantic voyages and personal exchanges, Métraux left personal documents in different parts of the world. Consequently, many are the archives that hold parts of his personal collections, letters, and published or unpublished materials. In addition, because of Métraux’s own cosmopolitanism, studies on the ethnologist’s life and works can be found in different languages. Métraux meticulously collected artifacts and documents from different cultures, and these items are now part of collections in museums in Argentina, France, and the United States. The multiplicity of themes Métraux dedicated himself to during his life reveal logics and developments of his work, as well as the importance of fieldwork to his making as an anthropologist, or a “man of the field,” as he used to describe himself. His intense and long-term relationship with Haitian Vodou was central in his career as it arose from his early interest in vanishing civilizations, religious systems, and material culture, and defined his personal agenda for future research.

On March 13, 1961, President John F. Kennedy announced the Alliance for Progress, an economic assistance program to promote political democracy, economic growth, and social justice in Latin America. The United States and Latin American nations formally agreed to the alliance at a conference held in August 1961, at Punta del Este, Uruguay. U.S. delegates promised that Latin America would receive over twenty billion dollars in public and private capital from the United States and international lending authorities during the 1960s. The money would arrive in the form of grants, loans, and direct private investments. When combined with an expected eighty billion dollars in internal investment, this new money was projected to stimulate an economic growth rate of not less than 2.5 percent a year. This economic growth would facilitate significant improvements in employment, and in rates of infant mortality, life expectancy, and literacy rates. In agreeing to the alliance, Latin American leaders pledged to work for equality and social justice by promoting agrarian reform and progressive income taxes.

The Kennedy administration developed this so-called Marshall Plan for Latin America because it judged the region susceptible to social revolution and communism. Fidel Castro had transformed the Cuban Revolution into a strident anti-American movement and had allied his nation with the Soviet Union. U.S. officials feared that the lower classes of Latin America, mired in poverty and injustice, might follow similarly radical leaders.

Alliance programs delivered outside capital to the region, but the Alliance for Progress failed to transform Latin America. During the 1960s, Latin American economies performed poorly, usually falling below the 2.5 percent target. The region witnessed few improvements in health, education, or welfare. Latin American societies remained unfair and authoritarian. Sixteen extra-constitutional changes of government repeatedly unsettled the region.

The Alliance for Progress fell short of its goals for several reasons. Latin America had formidable obstacles to change: elites resisted land reform, equitable tax systems, and social programs; new credits often brought greater indebtedness rather than growth; and the Marshall Plan experience served as a poor guide to solving the problems of a region that was far different from Western Europe. The United States also acted ambiguously, calling for democratic progress and social justice, but worried that Communists would take advantage of the instability caused by progressive change. Further, Washington provided wholehearted support only to those Latin American governments and organizations that pursued fervent anticommunist policies.

Although it has received less scholarly attention than firearms, microbes, domestic animals and plants, market economy, and statecraft, alphabetic reading and writing was crucial in the European conquest and colonization of the Americas from the late 15th century on. Unlike the agrarian empires the Spaniards encountered in the Andes and the Mexican highlands, the Portuguese frontier advanced upon tribal peoples who relied exclusively on oral language, such as the Tupi of Atlantic Brazil. These were semi-sedentary horticultural villagers whose entire socio-ecology (myths and knowledge, territoriality, subsistence strategies, etc.) was conditioned by the face-to-faceness and fugacity of spoken words. In turn, their Portuguese colonizers—for a while rivaled by the French, who enjoyed short periods of stable settlement through the early 17th century—were urban-based, oceangoing merchants, bureaucrats, soldiers, and religious missionaries whose organization strictly depended on the durability and transferability of written texts. Even if most of the Portuguese who came to Brazil in the 16th century were themselves illiterate, colonization as a social enterprise framed their actions according to prescribed roles set down in writing (both handwriting and printed script). Thus, the Portuguese colonization of Brazilian native lands and human populations can be interpreted from the point of view of the imposition of an alphabetically organized way of life. Two major dimensions of this “letterscaping” can be discerned as to its impact on Amerindian bodies (human and nonhuman) and modes of understanding. Although the 16th century was only the introductory act in that drama, its historical record shows the basic outlines of the alphabetic colonization that would play out through the early 19th century: native decimation and enslavement, territory usurpation by sesmaria grants, forest recovery in former native croplands (then resignified as “virgin forest”), loss of native ecological knowledge not recorded in writing, disempowerment of native cultural attunement to the wild soundscape, among other processes.

Architecture in Mexico City in the mid-20th century was shaped by rapid economic and urban growth, demographic change, new construction technologies, and politics. Architects adapted modernist idioms and those that evoked historical precedents for new purposes. Key figures who had begun practice earlier in the century, including Mario Pani, Juan O’Gorman, José Villagrán García, and Luis Barragán, designed major new works and strongly influenced the profession, even as a new generation led by Pedro Ramírez Vázquez, Ricardo Legorreta, and Teodoro González de Léon came of age. As they had been since the 1920s, public patrons were the most important clients of modern buildings, which often addressed needs for better housing, education, and health care. The period also saw the rise of modern suburbs and the evolution of the single-family house, as well as the creation of major buildings for increasingly important cultural institutions, especially museums.

As they had in preceding decades, architects used the non-architectural arts, particularly painting, to distinguish their works. The legacy of the Mexican muralist movement was most evident on the facades of major buildings in the new University City, where the influence of international modernist planning principles was also striking. In 1968 Mexico City hosted the Olympics, for which architects, planners, and designers created a network of buildings and images that functioned interdependently to present Mexico as cosmopolitan and historically rooted in its indigenous history. Sprawl and pollution worsened in the 1970s, as the capital came to be dominated by buildings that were not designed by architects. While some observers questioned the relevance of architecture in the face of seemingly unstoppable and uncontrollable growth, talented young architects responded with buildings notable for their monumentality, mass, and sophisticated engagement with historical types.

Beginning in the second half of the 19th century, Argentina became closely linked to the North Atlantic world, as the founding fathers of the modern state established a political order modeled on liberal principles, developed a dynamic export economy, and presided over a large immigration—mainly from Spain and Italy. These processes provided the historical framework for the impact of the European crisis of the interwar years in Argentine cultural groups and debates in the 1930s. The cosmopolitan features of Argentine society and intellectual groups, the country’s political crisis in the 1930s, and the particularly heavy influence of the Spanish Civil War explain how the European situation and ideologies such as Fascism and anti-Fascism were processed in a variety of cultural publications and institutions.

The Association of Communitarian Health Services (ASECSA) is a transnational, religiously influenced health program in Central America created during the Cold War. ASECSA was founded in 1978 by a small group of international health professionals with ties to programs started by Catholic and Protestant clergy and laity in Guatemala’s western highlands in the 1960s. It introduced a model of healthcare in which Maya health promoters and midwives became partners in healing rather than objects to be cured. Support for the health programs and ASECSA came from secular and religious international agencies, including the United States Agency for International Development (USAID), German Misereor, Catholic Relief Services, and the World Council of Churches. ASECSA was founded to disseminate knowledge of popular health education strategies used by health promoters and midwives to provide preventive and curative medical services to their communities. The education methods grew from Paulo Freire’s Pedagogy of the Oppressed and its use by religious agents influenced by liberation theology. Although it was founded in Guatemala, ASECSA’s publications and meetings attracted participation by health professionals and paraprofessionals from Mexico, Central America, and even the Caribbean. Ecumenical religious centers affiliated with liberation theology in the 1960s and 1970s facilitated the development of popular health programs that played a defining role in the region.

On December 8, 1953, in the midst of increasing nuclear weapons testing and geopolitical polarization, United States President Dwight D. Eisenhower launched the Atoms for Peace initiative. More than a pacifist program, the initiative is nowadays seen as an essential piece in the U.S. defense strategy and foreign policy at the beginning of the Cold War. As such, it pursued several ambitious goals, and Latin America was an ideal target for most of them: to create political allies, to ease fears of the deadly atomic energy while fostering receptive attitudes towards nuclear technologies, to control and avoid development of nuclear weapons outside the United States and its allies, and to open or redirect markets for the new nuclear industry. The U.S. Department of State, through the Foreign Operations Administration, acted in concert with several domestic and foreign middle-range actors, including people at national nuclear commissions, universities, and industrial funds, to implement programs of regional technical assistance, education and training, and technological transfer.

Latin American countries were classified according to their stage of nuclear development, with Brazil at the top and Argentina and Mexico belonging to the group of “countries worthy of attention.” Nuclear programs often intersected with development projects in other areas, such as agriculture and public health. Moreover, Eisenhower’s initiative required the recruitment of local actors, natural resources and infrastructures, governmental funding, and standardized (but localized techno-scientific) practices from Latin American countries. As Atoms for Peace took shape, it began to rely on newly created multilateral and regional agencies, such as the International Atomic Energy Agency (IAEA) of the United Nations and the Inter-American Nuclear Energy Commission (IANEC) of the Organization of American States (OAS).

Nevertheless, as seen from Latin America, the implementation of atomic energy for peaceful purposes was reinterpreted in different ways in each country. This fact produced different outcomes, depending on the political, economic, and techno-scientific expectations and interventions of the actors involved. It provided, therefore, an opportunity to create local scientific elites and infrastructure. Finally, the peaceful uses of atomic energy allowed the countries in the region to develop national and international political discourses framing the Treaty for the Prohibition of Nuclear Weapons in Latin America and the Caribbean signed in Tlatelolco, Mexico City, in 1967, which made Latin America the first atomic weapons–free populated zone in the world.